Reaction Paper Teddy Stellard Essay Example

Reaction Paper: Teddy Stellard Essay The story about the life of Teddy Stellard and his teacher Miss Thompson had a strong impact on each and everyone’s heart. It had touched my heart because I wasn’t expecting that a simple help from one person can build up the future of a child like Teddy. It had enlightened not only my mind but also my heart on how to deal with other people and how I should try to understand someone’s past before I judge them. The initial reaction of Miss Thompson to Teddy was disappointment which had caused her to become curious about the child’s background, and this simple curiosity had led her to become someone she never thought she were. As she continue to help the child, she had not noticed that the more she helped and encouraged him, the more she became a better teacher. It was an advantage for both of them. Through their different experiences, they were both molded to become a better person. I had quoted that when Teddy thank Miss Thompson she had said that â€Å" I didn’t know how to teach until I met you,† this simple line says it all. We sometimes forego and neglect our â€Å"Teddies† in life, thinking that it would just all be a waste of time to deal with them but we should always consider that many of the best experiences in life do not always come in beautiful things. The worst things almost always bring out the best in us. We will write a custom essay sample on Reaction Paper: Teddy Stellard specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Reaction Paper: Teddy Stellard specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Reaction Paper: Teddy Stellard specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Comitia Curiata

Comitia Curiata Definition The Comitia Curiata was an archaic political assembly in ancient Rome that survived in vestigial form until the end of the Republic. Most of what is said about it is supposition. Curiata comes from the term curia, a place of meeting. This location term was applied to curiae, which refers to the 30 kinship groups into which the Roman families were divided and that provided men for the military. These curiae were split among the three tribes of the period of the first king, Romulus. The three Romulan tribes were the Ramnenses, Titienses, and Luceres, supposedly named for: Romulus and connected with the Palatine Hill,the Sabine Titus Tatius and connected with the Quirinal Hill, andan Etruscan warrior named Lucumo, associated with the Caelian. It acted on the votes of its constituent members (the curiae). Each curia had one vote that was based on the majority of the votes of the members of that curia. The function of the Comitia Curiata was to confer imperium and to play certain formal roles, like witnessing adoptions and wills. It may have played a role in the selection of kings. The power of the king and the Senate dwarfed that of the Comitia Curiata during the Regal period. Examples Edward E. Best writes: [The] functions [of the comitia curiata] by the last century of the Republic had become a formality performed by 30 lictors representing each of the curiae. Sources: Literacy and Roman Voting, by Edward E. Best; Historia: Zeitschrift für Alte Geschichte, Bd. 23, H. 4 (4th Qtr., 1974), pp. 428-43.A History of the Roman World 753-146 B.C., by H.H. Scullard; 1961The Beginnings of Rome, by T.J. Cornell; 1995The Servian ReformsHugh LastThe Journal of Roman Studies Vol. 35, Parts 1 and 2 (1945), pp. 30-48.

The Overview of a Documentary Film about New York City Movie Review

The Overview of a Documentary Film about New York City - Movie Review Example The essay "The Overview of a Documentary Film about New York City" talks about the overall impression of the film and how the character of the city of New York is presented in the film. The film gives the impression of various perspectives by taking into consideration the events of the period in regard to a diverse journalist, historians, and corresponding politicians. The New York City comes across as the main architecture the conviction of the five boys in regard to the police racial discrimination on the minorities' blacks. It is evidence on the haste judgment by the police in respect to forcing their underlying confessions and later within the press that documentary meticulously details with a deep, credible schedule. Eventually, the lives of the victims are adversely affected that of Meili mostly. The race aids in depicting the cultural and ethnopolitical leanings of the day to day events. It also assists in uncovering the racial strains amidst the police and the similar ethnic minorities in respect to the fervor and rioting occurrence. Women are depicted as the endangered species within the society that ought to be safeguarded and offered with constant protection from bad people within the organization. It is evidence when the boys admit they perform the role of committing a crime in the New York City mainly to female counterparts. Social class plays the significance role in the determination of events within the society and legal institutions that are the American elites.

Religious nationalism in India and how it relates to globalization Essay

Religious nationalism in India and how it relates to globalization - Essay Example Religious nationalism in India and how it affects the economic development of India has been well portrayed in the book "Religious Nationalism: Hindus and Muslims in India" by Peter Van der Veer. The author has considered many factors such as religious movements, discourses and practices, which retard the progress of globalization process in India which are untouched by others so far. The book extensively reviewed the structure of major Indian religions Hindu and Muslim identities in India. The Ayodhya issue ( Babri Masjid demolition by Hindu fundamentalists) which contributed immensely to the current conflicts between the Hindus and Muslims in India. The author argues that larger frameworks of locality were already available in India before the colonial era and the religious nationalism has builds on such earlier frameworks. The rituals of the larger community, Hindu have been incorporated to religious nationalism in this book. He claims that the transnational experiences reinforce the nationalists and religious identity in India. He attributes the Ayodhya issue as a conscious, planned action by religious and political movement. The interpretations of history in favour of either community by the fundamentalists enlarged the Hindu Muslim conflicts further. The author argues that religious nationalism combines anti-historical feature of religious discourse with an empiricist search for â€Å"facts† that has been highly influenced by orientalism, in this book. In this book Van der Veer looks, from a comparative perspective, at the development of Hindu, Sikh, and Muslim religious communities. Religious nationalism in the past 2 centuries builds on the forms of religious identities. This book also discusses the features and implications of the languages Hindi and Urdu used by Hindus and Muslims. The author tries to relate these languages to sacred languages Sanskrit used by the Hindus and Arabic used by Muslims. The book tries to

Contract Negotiations Research Paper Example | Topics and Well Written Essays - 1000 words

Contract Negotiations - Research Paper Example Finally, the conclusion will sum up the thesis as well as the findings. A contract is a lawful agreement involving two or more parties. This means that contract negotiation is a process of talking about the stipulations of the agreement to reach a specified goal. Before attempting to negotiate a contract, one need to identify the main objectives for entering into the agreement, research on the present contract laws, build trust with the negotiators, and prepare for the entire negotiation by getting important figures and facts. Contract negotiators have immense skills and knowledge that help them to acquire a more appropriate and constructive contract for their clients (Garrett, 2005, pp. 18-21). Therefore, under the theoretical foundation, this treatise aims at describing the main areas of knowledge and skills that are important to ensuring success of a contract negotiator. It also details one strategy that an effective negotiator ought to consider to achieve a favorable contract. In addition, under the discussion part, relevant implications in regard t o contract negotiation will be analyzed. This discourse concludes that effective communication, critical thinking, active listening, legal and technical understanding, management, and social perceptiveness are some of the skills and knowledge that are required to guarantee a constructive contract. Research shows that the main job of a contract negotiator is to maximize value for their employers. Therefore, they need to be highly competent and possess particular skills and knowledge that are in accordance to their line of work. For instance, one of the main qualifications that they need to have to ensure a favorable contract is impeccable communication skills. This means that they must effectively articulate the needs of the organization and be in a position to win more clients. Moreover, they need to have a rich ground for knowledge and be critical thinkers. In that

Principles of war

Principles of war CHAPTER ONE INTRODUCTION 1.1 Background to the study. Principles of war are key considerations that commanders use as an academic start point when contemplating combat operations. They range from strategic, and operational, to tactical factors which serve as guiding rules which must not be violated in order to ensure success in any operation. The Principles of war range from; selection and maintenance of the aim, offensive action, flexibility, sustainability, concentration of force, cooperation, economy of effort, surprise and security. A new fundamental principle of war which though yet to be acknowledged as such in tactical manual books, has been born. This birth resulted from the rapid advancement in technology coupled with the proliferation and growth of television and radio new in the 1960s.[1] For the first time in history, the gruesome reality of warfare was brought into American living rooms on nightly newscasts. This powerful visual medium altered the entire interplay between the news media and government policy making. In part icular, it would no longer be possible to wield the military instrument of national power without first considering how it would play in the news media.[2] The media in todays society serve the role of an informant, especially in the cases of distant violence in times of war. They provide the eyes and context through which the public view events and the formulation of policy. The agendas of the media often reflect that of the government and the corporate interests that control them. While freedom of the press gives journalist free reign to criticize or provide alternative views to government activities, there is evidence that reliance on official sources and competition censors the resultant news product (Kracke,2004). The independence of the media from the government exists in principle but does not manifest itself in practice. Given this perspective and the understanding that the media serve as the primary conduit of information from the battlefield to the public, and often the po licy makers, facilitating a relationship with the media has been a challenge for the military. An examination of the relationship between the military and the media may provide a valuable perspective on how to capitalize on this relationship and provide greater input into framing the news that reaches the public and policy makers.[3] Military commanders could never again afford to ignore the way combat operations would be portrayed in the news media. This essential consideration for any would-be combat commander constitutes the new principle of war. 1.2 Statement of the Problem. Ghana has after half a century of independence experienced intermittent military intervention which brought in its wake limiting roles of the media in accessing military related information. The cumulative effect of this has been an extended gap between the military and the media as both parties seem to lack the basic understanding of a reasonable coexistence through realistic collaboration. The study will attempt to answer the following questions such as; What are the principal roles of the military in accounting to the wider population?, how well positioned is the military in addressing their obligations to the wider population? and what measures dictate the media environment that has made the media so powerful as to be regarded as the Forth arm of Government? The research will also seek to determine what are the contemporary challenges in military- media relationship? and lastly, how can the Ghana Armed Forces contribute to the development of a viable military à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ media relationship? 1.3 Objectives of the Study The objectives of this study are to provide information that may lead to a better understanding of the nature of military à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ media relations that should exist in a democratic Ghana as well as to determine how military-media relations in Ghana can be enhanced. 1.4 Research Methodology A combination of primary and secondary sources of data collection is used in the study. Primary data was sourced from personal interview of both serving and retired military officers as well as civil servants and journalists. Data was also sourced from books, journals, official government documents, conference papers, news-magazines and newspapers. The collected data were analyzed qualitatively using logical arguments and sequential presentation of points. 1.5 Significance of the Study The study will contribute to existing knowledge and current discussions on military-media relations. It will also assist the Ghana Armed Forces in adopting training strategies for the reorientation of the Public Relations Department to deal with the media. 1.6 Limitations of the Study The limitation faced in this study is the paucity of written material on the Ghanaian situation. The lack of adequate time for proper research will also affect the quality. However, the research will try and authenticate all documents assessed to remove all inconsistencies. 1.7 Literature Review In searching for material to support this study it was anticipated that limited amounts of printed literature would be available on this topic particularly with reference to the Principles of War. This was assumed because Principles of War is a relatively tactical doctrine that can be found mostly in military training manuals. Upon filtering the questions for each area of research this study will address, the literature is grouped into two to deal with the media perspective and the tactical perspective. Distorting Defense by Stephen P. Aubin[4] and General Ferdinand Fochs book The Principles of War [5]will be reviewed. In the book Distorting Defense, Stephen P. Aubin arouses ones interest in the medias coverage of defense issues. Even though Aubins book does not address the military media relationship specifically, however, it delves into how the media has covered defense-related issues. Aubin presents a content analysis of evening broadcasts of major media networks as NBC and CBS on defence related issues during the Reagan, Bush and Clinton administrations. He posits that the American People and their media have since colonial times been very suspicious and even to some extent hostile to defence related issues. Aubin highlights that the Americans would rather opt for cheaper routes in achieving the nations security.[6] Aubins content analysis revealed that about 32 percent of the evening news coverage on defence issues were problematic.[7] Aubin defined problematic coverage as; overemphasis on drama or bad news at the expense of substance and context, lack of knowledge on the part of the correspo ndent, lack of context as a result of brevity, general lack of balance or context, loaded labelling or advocacy; and bad news judgment. Aubin presents a historical review of an American people who he finds difficult to convince about the need for new weapon systems, an increase in defense spending or the deployment of US troops into a conflict.[8] Juxtaposing his historical review with the content analysis on problematic coverage of defense issues, one observes that the US military public affairs need to do a lot to tell the military story the right way. This is not limited to the US alone as such hurdles permeate wider societies especially young democracies such as in Ghana. The media will continue to be very critical of military operations because they are the agents of collecting, interpreting and transmitting information to worldwide audiences and therefore have tremendous power to affect the outcome of military operations. Aubin however was unable to capture this vital relation ship between the media and the military. This is the aspect that this study seeks to reveal by drawing on some of the characteristics of the media environment as put forward by Aubin. Fochs book The Principles of War is an excellent starting point when reviewing what factors and guidelines that men in arms must take into consideration when planning for and executing wars. Foch, who was a Commander of the Allied Armies on the Western Front during the final campaigns of World War I presents the picture that War is so important that it must be studied in detail and it is for this reason that nations have War Colleges. Foch emphasises on theories that one needs to understand and execute in order to be victorious in war. These include having large numbers, better armament, bases of supplies and the advantage of terrain. Foch enumerated a number of principles such as economy of power, freedom of action, protection, intellectual discipline, strategic surprise and strategic discipline. These he stated, must not be violated in order to be successful. Foch related his principles mostly to the Napoleonic wars in the organisation and disposition of forces. In modern battles, Foch opined that the decisive attack in the battle of today is not to be sought indifferently on any point yet it can be imposed on us, or as an opportunity suddenly arise, in spite of all that theory may teach.[9] Fochs principles amongst others have over time been reframed into modern day principles of war as is contained in present day military manuals and aide memoires. Foch however fails to highlight the fluidity of the operational environment as directed by political interference and the demands of accountability by the people through the media. These are very relevant and actually do affect the modern day battle environment. This study takes advantage of the Fochs principles of war as it relates to contemporary times and the relevance of other factors of the modern day battle environment. 1.8 Organisation of the Study The scope of the study will cover four chapters. Chapter one will present a background to the study and a statement of the research problem as well as a literature review and the methodology of the research. Chapter two will highlight on the mission and role of the military as well as strategies employed in achieving its goal. It will also cover the media environment and activities of the media. Chapter three will dwell on the challenges of the military-media relationship and the role of the Ghana Armed Forces in building a healthy relationship between the media and the Armed Forces. Chapter four expounds on the conclusion and recommendations. References Mac D Felman The Military/Media Clash and the New Principle of War: Media Spin, (Air University USAF, 1992) Tina S. Kracke Mass Media: The Ether Pervading the Clausewitzian Trinity, (USACGSC,2004) Stephen P. Aubin, Distorting Defense (Westport, Connecticut: Praeger, 1998). JB Synder Seeing Through The Conflict: Military-Media Relations, (USAWC, 2003). Ferdinad Foch, The Principles of War, (AMS PRESS,1970). RESTRICTED [1] Mac D Felman The Military/Media Clash and the New Principle of War: Media Spin, (Air University USAF, 1992). [2] Ibid. [3] Tina S. Kracke Mass Media: The Ether Pervading the Clausewitzian Trinity, (USACGSC,2004) [4] Stephen P. Aubin, Distorting Defense (Westport, Connecticut: Praeger, 1998) 6. [5] Ferdinad Foch, The Principles of War, (AMS PRESS,1970). [6] Ibid. [7] Ibid. [8] JB Synder Seeing Through The Conflict: Military-Media Relations, (USAWC, 2003). [9] Ibid,372.

muscle memory :: essays research papers

What does it mean to learn a new skill and go from "novice" to "expert"? In the world of heavy equipment, part of that learning means memorizing how to use levers, joysticks, and even pedals in a coordinated way to control the attachment at the end of the boom. But how does this memorizing take place? At first, you need to concentrate in order to make your fingers, hands, arms (and feet) move in just the right way, based on what you see. What you're learning is precision, i.e. how to make the boom attachment perform the task (move a load, grapple a tree, drill a hole, etc.) carefully. (Scientists have discovered that there are a large number of internal brain structures, which work together with the input and output brain structures to form fleeting images in the mind. Using these images, we learn to interpret input signals, process them, and formulate output responses in a deliberate, conscious, way.) But after a while, the "seeing-thinking-doing" gradually becomes "seeing-doing" because your muscles seem to "know" and "remember" just what to do. What you're learning now is speed, i.e. how to perform the task carefully and quickly. That's muscle memory. Scientists call this "kinesthetic memory" or "neuro-muscular facilitation" and they speak of "sensory-motor" learning, since you are combining sensing input, i.e. what you see with your eyes, with motor output, i.e. what you do with your body. Of course, during the "drill-and-practice", your muscles aren't really memorizing anything (since all memories are stored in your brain). Instead, what you see with your eyes is interpreted by your brain in the form of nerve signals to your muscles to make your body move. Now by making the same movements in response to the same visual cues over and over again, the associated nerve-muscle connections gradually become more effective, i.e. the transmission of the signals becomes more effective, and this is how the "thinking" in the "seeing-thinking-doing" is gradually replaced by "seeing-doing", i.e. by muscle memory. And this is exactly what we observe when people spend time at the controls of our Personal Simulators. At first, their body language tells you at a glance that they are concentrating carefully, working hard to watch and learn. But come back sometime later and the same people are now relaxed, sitting back, and making the same precise gestures but now much faster! In the world of heavy equipment, muscle memory is especially important because it's the combination of care and speed that make operators truly competent.

Marketing Plan Project: From Bags to Riches Danette Faulkner Dr. Neil Southern Marketing

From Bags to Riches Company was founded in September 2007 in north Mississippi with the goal of creating and marketing hundreds of authentic, exclusive designer bags and jewelry. From Bags to Riches gives access to borrow hundreds of purses and jewelry as often as you like. a) Internal Environment Mission Statement: If you desire an authentic designer handbag, you will love From Bags to Riches.Imagine always having the perfect bag and necklace to match. From Bags to Riches is an internet business that makes high fashion highly affordable by borrowing designer handbags and jewelry to consumers at portion of the retail price.A key element of the internal environment is the power of fashion inspires excitement, confidence, and that â€Å"feel good† vibe every woman gets from wearing something new. We know that when a woman looks her best she feels her best. Our mission is to extend this feeling to every woman on a regular basis by offering high fashion at a highly affordable pric e. b) External Environment From Bags to Riches faces new seasonal trends in ever-changing fashion industry. We are constantly adding new designers and items to our collection so new items appear on a daily basis. We entered during a period of prosperity.A high level of demand for our merchandise is due to celebrity fashion and affordability. The fashion industry operates in a persistent stat of progression, reinvention, and renovation. New styles go out as quickly as they come in. We are regularly clearing out our closets to make room for the hottest new collections from all over the country. Since we rent designer bags through the e-commerce business, we are closely related to technological advances. We use the internet to issue low monthly memberships and no late fees. Our demographic environment would be directed towards millions of women from 16 to 60 year olds.It also includes women who shop on the internet. c) SWOT Analysis Strengths of From Bags to Riches are that they offer the most sought after designer brands at low rental prices. We are able to adapt to technological change and new fashion trends. We have global relationships with all major designers. Our main weaknesses are our financial support, knowledge in the local market and the ability to expand in our current location. The main opportunities identified are technological advancement in product ordering, diversification of products and future expansion to other markets.Our threats include current economic climate and the volume of indirect competition from other designer bags and jewelry companies. II. Marketing Objectives Marketing objectives that are attainable and realistic goals would have to be defined as increasing customer satisfaction by making every individual woman feel fashionable. We would like to use to Product Line strategy to satisfy the main desires and needs of our consumers. Our customers must maintain trust in our company. We take authenticity of our bags very seriously. We want to increase our sales by 75 percent within the next year.We can stimulate adoption by distributing free rental after the first membership purchase. The rental of designer bags and jewelry business is small but growing and I would like to minimize our competition. III. Marketing Strategies a) Target Markets Our target is in women’s fashion market. Demographics include females aging from 16 to 60. Some men maybe included because men would often join to rent nice products for their wives, daughters, and mothers. The average incomes would range from 20,000 to 100,000 per year. Psychographics would be women who spend a lot of time shopping with their family and friends.They enjoy looking nice and are tight spenders. The promotion would be directed at the end consumer or buyer as we attempt to increase customer demand. The media habit used would mainly be the internet and shopping advertisements. Women would frequently read magazines such as Harper’s Bazaar and Lucky. W omen of all ages will be able to afford expensive jewelry and purses in order to wear to weddings, banquets, proms, or to other dances. b) Positioning the Product From Rags to Riches positions its products as the number one company of designer handbags and jewelry for rent. We never carry fake, faux, or replica bags or jewelry.Our company emphasizes choice and flexibility. We strive to always be responsive to the consumer’s unique needs. Bags can be borrowed for any length of time for a week, month, or more. Our Core Product will be access to name brand purses and high-end jewelry. The Actual Product will be the rental of the purses and jewelry. The Augmented Product will be that we offer a monthly subscription fee, designer recommendation service, and unlimited supply of our products. We will communicate the marketing strategy though intermediaries such as designer agents retail stores and distributors.We will have access to customers by using our vendors. For example, someo ne that buys Gucci purses straight from the manufacturer will be able to save more money by renting a purse for our company instead of paying $400. 00 dollars on the spot for a certain purse. They will be able to exchange purses for new styles. c) Product Strategies In order to be able to meet our sales goals we must be able to give our customers what they want the must by offering different major brands. We will offer Couture bags with are runway worthy handbags and jewelry from the top designers such as Gucci and Rosiblu which cost the most within a month.The is Diva bags which are luxurious, dream bags and jewelry from Louis Vuitton and Charriol starting at ninety dollars a month. Then we offer the Princess, which is a little less costly, and it includes accessories from Burberry and Coach. Last, we offer the Trendsetter fresh, trend-forward small accessories from designers such as Dooney & Burke and Cole Haan. d) Pricing Strategies The combination of high expense and low shelf l ife makes designer apparel affordable to only a few. Our products will remain the same regardless of the amount of produced; therefore, it will be a fixed cost.We will need to estimate the demand by finding out how much of our product does our customer want and how will this change if prices go up or down? When our economy is down the consumers are more interested in lower prices. Our customers will not have to pay the high price for high quality; instead, they will be able to pay a low monthly fee for high quality. The concept of borrowing levels the playing field and allows everyone the opportunity to carry the latest styles and without the cost. The current pricing should work for fashion bags and jewelry. The price must reflect the overall company objectives.A number of factors need to be considered before prices are allocated to each of the products. For instant access to the newest styles of high-end handbags and jewelry, prices will range from $25. 95 a month for three months or $67. 95 for one year. Customers will receive the best value by purchasing the year membership by saving over 55%. e) Promotion Strategies Advertising is the most familiar and visible part of the promotion mix. Product advertising will focus on what our company has to offer. For example: high-end jewelry and purses at half the retail price.Personal selling, public relations, and direct mailing are all good strategies for From Bags to Riches, although they might not be the most effective. We can use sales promotions such as coupons, rebates, and premiums. By offering premiums will help us give something extra to our existing customers. The media must also reflect our objectives. Our position can change over time and provide a number of advantages for our product. By using the unique selling proposition, we can get our direct reason out about our product and show our consumer why it has better quality and how our product qualifies consumers’ needs.Because From Bags to Riches ’ budget is limited, we will keep the message simple, emphasizing how flexible and convenient our product is. By using advertising, we will be able to control what the message will say, when it will appear, and who is will see it. From Bags to Riches will use guerrilla marketing so that we will be able to catch them as a surprise. We can place small messages or coupons for our online store on the back of receipt for retail stores. If we were able to use public relations, it would be low in cost and give us high credibility.With the limited budget, ads in direct mail brochures will be small. Television advertising: From Bags to Riches will purchase a small amount of cable advertising. This type of advertising will be flexible and high impact. It will air on local cable shopping networks directed towards women. Television is a useful means for telling a story or for demonstration purposes. Viewers are often relaxed, which can be a negative because our message needs to be easily understood. It’s not like direct mail, newspaper, and magazine advertisements where you can look back over the information in order to clarify the message.The negative attributes of using television advertising is that it can be high in costs and quickly forgotten. Magazine advertising: From Bags to Riches will advertise in all fashion magazines with some success but this will be an expensive option. By using magazine advertising, we will have a specific target audience and have great image quality. This will show all of the new products for each season. We will also offer discount’s through the magazine subscribers. Lower television advertisements in exchange for magazine advertising can be very beneficial. This will enable us to keep the same budget, while increasing exposure.We will have to use several magazines to reach our target audience. Direct mail advertising: From Bags to Riches will use this to save on cost depending on location, how much we send, and posta ge cost. Direct mail advertising will first emphasize From Bags to Riches’ two key benefits. It will offer a lot of detail towards a certain customer so that it’s personal which is most important to effectively reaching the core target market. By using direct mail advertising, we will be able to receive feedback. Direct mail has a dependable history of generating high-quality leads for entrepreneur business. f) Distribution StrategiesChances are that we have more competitors than we even thought. Primarily From Bags to Riches products will be direct sales through the internet. Our customers will be experiential shoppers because we offer fast shopping and they will be entertained by the hunt. Sales promotion will be a positive incentive to retailers to support our product. It will be the most effective distribution channel because we will be able to sell directly to the end-user. We will be able to distribute our item by using the internet. We can place our URL address with advertisements on clothing, magazine, and shopping websites.We will also identify key promises made by our company. IV. Implementation Strategies The tasks required to implement and monitor each strategy are listed in this section for From Bags to Riches. a) Action Plan From Bags to riches will use the push strategy and have retailers offer our renting process and they can attract their customers to select our product. My company is in its introduction phase so our objective is to create awareness of and push customers to try our product. We will meet with department managers to promote our plan and mission statement. We must set up appropriate times to meet with jewelry and purse designers.Third, we must meet with managers to discuss new trends in clothing and accessories; and how to improve customer feedback. Lastly, we will schedule and promote course for organization. b) Budgets Television advertisement can run between $400. 00 to $3500. 00 depending on airtime and service station. Magazine advertisement can cost at the most $10,000. 00, which would be the most expensive based on which magazines we choose to go with. Mail orders would be relatively cheaper running between $300. 00 to $600. 00 depending on location. We will be able to generate enough money in order to use the best promotions.If these don’t work out or are too costly, we will have to change our direction and switch to something less costly. c) Timing/ Schedules We plan to exceed growth patterns with in 12 months to little over the coming year. We will typically focus on the performance of our shipment to our customers renting our jewelry and purses. We will typically focus on the mechanics of the media, mailing and promotions. Using the cost per thousand method will help to measure our cost effectiveness of our ads and compare promotions at separate publicity rates and will give us a specific cost to deliver our message to over 1,000 people.From bags to riches will continue to en vision where the company is going and where we need the company to be within the next three to five years. We are ultimately reaching for the best customer satisfaction as well generating higher sales. Our company will add three new employees every six to nine months. Office space will expand accordingly. We will have two team leaders to every manager so that manager will have the help they need. Future results for the coming year will be Gross sales: $154,000 Net profit: $12,400 V. Monitoring and Control StrategiesIn order to better serve our customers From Bags to Riches will monitor and control our product. Using the AIDA model will encourage our customers with action, desire, interest, and attention. With database marketing, we can build relationships and learn our customers’ preferences. It can also attract new customers. We need feedback and opinions from our valued customers so that we are capable of serving them to the highest quality of needs. We can evaluate our str ategy by measuring the consumer’s response to sales promotions.We will also be able to evaluate and compare sales performances by area and sales force. a) Research Using market research will help the company understand what exactly the competitors are doing that we aren’t. We can also use online research techniques that can test our customers’ reactions to product ideas, which is faster than other research. We will be able to know what special products, service or pricing offers do the customers get from my competition. By using copy testing method, we can find out if our promotional ads are working for our consumers.This will tell us whether our consumers are receiving and responding to our ads. I will be able to find out needed information to better my sales and my company. I need to ask questions such as how are other companies’ products or services similar to my product and services. The key to winning the target market is to differentiate my company by providing products, services, or solutions that my customers will find more desirable than what’s offered by my competitors. b) Trend Analysis From Bags to Riches will do a seasonal trend analysis to understand the new and upcoming styles for our customers.This will give us an insight to what exactly our customers want and enjoy. Our store image would be luxury and elegance. Our personnel should match the store’s image. At this point, we will be in our growth stage and we will need new and improved advertising to make us stick out from our competition. c) Marketing Audit A Marketing audit will be done annually. This will be helpful for our company and our customers. This can help fix problems we have internally and problems that are outside of the company’s authority. We can reinforce our mission statement and maybe enable us to offer new products.

Muhahhamed Essays - Muhammad Ali, Fight Of The Century, Sonny Liston

Muhahhamed Essays - Muhammad Ali, Fight Of The Century, Sonny Liston Muhahhamed Muhammad Ali Cassius Marcellus Clay was born in Louisville, Kylon January 17 1942. Ali had problems in school at an early stage and felt he had to do something different. His future career was fulfilled at 12. When Joe Martin police officer and boxing coach, tried to get Ali started with boxing. At the age of 16, Ali had won two Golden Glove Titles, two National AAU Titles, he was by now nationally recognized. When the 1960 Rome Olympic Game was about to take off, Ali was provided with an opportunity to represent his country. At this point he had fought 103 amateur matches, and had only lost five. Ali went with Olympic team to Rome, and ended winning the gold medal. When he got back to his hometown, Louisville, he thought that he was going to be treated as a champion, but he still was discriminated by the white society. Ali decided to throw his Olympic gold medal into the Ohio River because of his anger about the racism in his hometown. By the age of 22 Ali had a professional boxing record of 19-0. On February 25, 1964, Ali got the heavyweight title shot. Through all the media he was considered to be the underdog. Before the fight Ali used the media to psyche Sonny Liston. He predicted that Sonny will fall in four. Ali entered the ring as a 7-1 underdog to the Champ Sonny Liston. Ali used his speed and movement to thoroughly outbox the champion. Ali became the second youngest champion in history. After the fight Ali told the world that his name was now Muhammad Ali and that he had joined the Nation of Islam. It put a great effect on his boxing career. As the champ he realized his popularity in society, and he used it to his power to speak for the Civil Rights. He became a political symbol of the black society, and maybe most influential beside Martin Luther King and Malcolm X. During the next three years, he defended his title nine times with Ernie Terrell and then became the undisputed Heavyweight Champion. On April 28, 1967, the army for the induction of the military service to fight in the Vietnam War drafted Muhammad Ali. He refused to step forward when they called his name because of the religious beliefs. He was immediately stripped of the heavyweight title, and got a five year sentence to serve in prison, which was he appealed right away. He had no more fight in 1967, 1968, and 1969. Ali said he could not fight in the war because of his religious beliefs. He already taken the army test and score 35 percentile, and to qualify you needed at least a 55 or higher. Then most people were drafted through the ages of 18-22, and he was 25. What he did made him even more popular in his society, then they overturned his conviction. In 1970 he made his first fight back and he didnt lose a step on his skills. His rep gave him a title shot against Joe Frazier, the fight was known as the fight of the century. That was when he suffered his first pro lose. In October 30, 1974, it was Ali vs. Forman a match that everyone had waited for. It was held in Zaire and it w as nicknamed the rumble in the jungle, and once again he was the underdog. People where actually feared for his safety because it was know that Forman was the hardest puncher in boxing history. Ali ended up winning the fight by KO, and once again the heavyweight champ. It was the third match between Joe Frazier and Ali, and it was going to be known as The Thrilla In Manilla. That was his hardest fight of his career. Then he lost the title in 1978 against Leon Spinks, but got it back 8 months later. He announced his retirement on June 27, 1979. He left boxing with a professional record of; 56 wins and 5 loses. Now he suffers from Parkinsons disease, and still does a lot of charity work. He just might have had the greatest success in sports history. Ali wanted

What Modern Television Programming Communicates Essay

What Modern Television Programming Communicates Essay Free Online Research Papers What Modern Television Programming Communicates Essay Since its first appearance in the 1950’s, television has revealed itself to be one of the world’s most influential mediums. Its entrance into the media scene has tossed other mediums, such as the radio and print media, aside. With at least one television per household in Canada and with the average Canadian watching about 22.6 hours of TV per week, families are absorbing a great deal of television content; which includes the good and the bad. However, with the current selection of television programs, they are more likely to be seeing more of the bad than the good. In addition, kids more likely to spend more time in front of the TV because of their need to be entertained and occupied. This increased exposure of children, coupled with their level of intellect, leaves them far more vulnerable to the influences of television. A lot of the television programs that specifically target children are permeated with violence. Moreover, the violence is made to seem natural and acceptable; in other words, it’s all in the name of fun and no one will get hurt. Take for example â€Å"The Bugs Bunny and Tweety Show† with the Roadrunner and the Coyote. The Coyote is forever setting up traps for the Roadrunner which always backfire and send him off a cliff with a boulder close behind or falling victim to his own dynamite traps. Regardless of deadliness of the trick that backfires on the Coyote he still survives to plan yet another attack on the Roadrunner. The contraptions used by the Coyote are endless and so is the violence that results from them. Furthermore, these shows have a tendency to depict the world as being good versus evil. This depiction is not only dangerous because it is unrealistic, but also because it suggests that the only way to resolve differences with others is with the use of force. For example, the cartoon â€Å"X-men† tells the story of mutant humans trying to find their place amongst regular humans. The problem is that some mutants want to wipe out the normal human race, while the X-men are a group of mutants trying to exist as normal people do. In order to protect themselves and normal humans from the evil mutants, they use their special â€Å"mutant powers† to engage in an ongoing bitter battle, where the one with most powerful mutant defences comes out victorious. And, hence, the battle between good and evil continues and only the strong will survive. Unlike mature adults, young children’s ability to pass rational judgement is not yet fully developed; therefore, they are incapable of seeing that, unlike a mere window, television is able change the view it presents. With the use of sound effects, computer enhancements, and other special effect techniques television is able to convey any image it wants to portray. These effects are often used to create grandeur images that incorporate a sense of realism in fictional programs. The effectiveness of these techniques prevents children from being able to distinguish between what is real and what is only the special effects of television. In addition, the variety of special effects employed by producers downplays the violence, immorality, and deformities in human behaviour- the audience is made to feel empathy for the murderer and is able to justify the immorality of the abused child who murders his parents. For example, music is often used by producers of television programs to elicit a particular type of emotion toward a specific character at a specific time. Music is used to produce feelings of suspense, horror, sadness, joy, mysticism, et cetera. The use of sound and music coupled with other special effect techniques, such as lighting and computer enhancements, greatly add to the intensity of the emotions felt by the viewer. A good example of this are Walt Disney movies, like Snow White, Cindrella, Beauty and the Beast, etc., which tend to use a variety of sounds to elicit horror and sadness in young viewers. Furthermore, these special effects may add to the adverse effects of television by blurring the line between reality and the imaginative works of producers. For example, Prove influence of repeated exposure. How does repeated exposure to shows such as the X-men, Bugs Bunny, etc. adversely affect children? Why does this occur- children eager to learn, young minds are like sponges? Parents are ultimately responsible for monitoring what their children watch. We cannot simply leave it up to film-makers and producers and the rating system to protect our children from TV violence. Although third parties do share in the overall responsibility, there main goal is profit, not the protection of young minds. It does so in a very subtle and convincing manner. There is obviously great cause for alarming. Children in general seem to be able to absorb much more than adults can. Furthermore, how can such a this paper addresses the fact that children first and foremost are seeing things they should not be seeing. the violence portrays on TV whether it is trough cartoons or movies is definitely not inoffensive. And furthermore, how could such a massive doses of TV fail to have an effect on people? For most people, television is their window to the world. They believe that the view it offers, is in fact a clear picture of what the real world is. If we were to borough this expression â€Å"the mass media are our window on the world,† It is with children, though that the subject of violent television becomes more alarming. Because adults are rational beings, some may be able to perceive the influence of violent acts on Television and in movies and withdrew. This moves us to formulate that by large, whatever violent programming may do to adults, it can surely do to children. Only more so since the latter are more likely to believe in the fantasy worlds they see on TV. Kids in general spend more time in front of the TV set than adults. Also, unlike rational adults, kids and adolescents with their undeveloped minds are simply unable to see that unlike a mere window, television is able to change the view it presents. However, the film makers and television programmers have ignored this fact. It is well-taken that television in general can have great impact on its viewers. Watching a coca cola commercial can make one thirsty. Watching a sad movie makes the romantic ones cry. The story-line respectively casts bad people as robots, while the good people vanquish them with violence. The child learns that justice, reason and effective communication do not achieve success; but the weapon is a tool of power that is necessary to deal with evil. Teaches children that the world is divided into â€Å"goodies† and â€Å"baddies.† Also learn that crime is fun and exciting. Violence is the only way to resolve conflicts. As social critic Michael Novak puts it best: â€Å"Television is a moulder of the soul† The critics have are stills debating whether violent acts committed on television shows including shows and cartons that are geared to children have long lasting effects on children. In spite of this accumulated evidence, broadcasters and scientists continue to debate the link between the viewing TV violence and childrens aggressive behaviour. Some broadcasters believe that there is not enough evidence to prove that TV violence is harmful. But scientists who have studied this issue say that there is a link between TV violence and aggression, and in 1992, the American Psychological Associations Task Force on Television and Society published a report that confirms this view. The report, entitled Big World, Small Screen: The Role of Television in American Society, shows that the harmful effects of TV violence do exist. Ultimately however, it is up to sensible parents to establish the filtering and to act as â€Å"gatekeepers† as to what is appropriate or inappropriate for their youngsters to absorb. Actions affecting an individual especially the young mind may have far-reaching implications that we don’t currently understand. Many died of lung cancer causing by heavy smoking before the truth about cigarette was finally known. While the researchers are still slow to admit there is a direct link †¦effect of TV violence are still the topic TV shows producers and film-makers out of their greed and crave to make profits will continue to throw at us all sorts of violent acts. We simply cannot go back to the good old days where it would be scandalous to show a †¦ the world has gone from bad to worse and will continue to advance in the same direction. Unlike a mere window that cannot changes the views it present, television is a powerful mean of intense pressure that convinces that convinces the immature mind that violence is an acceptable way of life. Some may still be in doubt that television violence has harmful effects. However, it cannot be an issue with regard to its presence in children programs. First and foremost, children see things they should not be seeing. Rather than having Hollywood judge the content of what is appropriate for children to view, parents should be more aware of the situation and put restrictions on what their youngsters are watching. The V-chip alone cannot solve the problems. I personally think that it is more insulting than anything. It is like saying to people, hey, we have gone to far to do anything about it. Business is good, we are making tones of profits. We are going to continue in the same line. Just like the tobacco companies are looking for a quick fix by promoting healthy smoking, the TV industry is looking for a quick fix by introducing the V-chip. What factors determine the moral dev. Of a child who moves into adulthood valuing all human beings as equal, respecting the complexities of humans, loving justice, valuing non-violent conflicts. Well over 3000 scientific studies during decades of research have backed up the conclusion that violent TV has negative effects on children and teenagers. Such reputable organizations as the American academy of Paediatrics’, the National Institute of Mental Health all agree that television violence causes aggressive and antisocial Behaviour in children. Recently we have seen the tragedy of teens killing teens in high schools first in the United States and then here in Canada. These shocking events have necessarily led us to ask how and why such terrible things can happen. The average American child watches 27 hours of television a week just had a very disturbing conversation with my friend and neighbour whose son plays with mine on an almost daily basis. She asked me if Id noticed my three-year-old acting differently lately and with surprise I answered yes. My normally sweet, co-operative boy was suddenly stealing chopsticks from my drawers and using them as swords and bows and arrows. He was taking the plastic knob off his playmates golf club and using the stick as a sword or holding it up as a gun. He now has an aggressive posture and look on his face. He fought his teacher yesterday because he didnt want to put his coat on. Hes been fighting my husband and I on almost everything in the last three weeks and it has been getting worse, though weve tried many different discipline techniques. So whats been the problem? My friend sat her son down yesterday and told him she was upset with the hitting and general aggressiveness between them when they play lately and asked him why he was hitting my son yesterday. He replied that when the soundtrack for the movie Shrek is on, thats the behaviour Shrek does, so thats what the boys do. In shock, I questioned my son and he gave the same answer. Although we are both finicky moms and watch our children like hawks, read to them often, laugh, hug and love them, feed them healthy food and have a loving family environment as well as having talked to them over and over about how TV is not real our kids have been acting violently. I believe the movie industry has been touting movies as Family, but in the ones Ive seen there are what I consider to be swear words, sexual innuendo, bad grammar and violence, violence, violence. As of today, Im taking Shrek, and any other show I see violence or other inappropriate images in, out of my sons viewing. Weve gotten too slack, too lazy, too helpless, too accepting of Hollywood and the mindless, dysfunctional garbage they hype at us. We must say no to it, and in large numbers if the media is ever going to understand they will actually make more money if they produce movies and shows that are healthy for children to learn from, that parents feel safe allowing them to see. 5. South Park South Park is a violent tv show where a group of kids swear when one of their friends die and usually think of disgusting things to end evil. Although it is violent South Park is very funny. South Park Episode a Sacrilege An episode of South Park aired June 8 on Global TV which depicts a boy acting as Jesus Christ, hanging on a cross, has been labeled a vile, unrestrained attack by the Catholic Civil Rights League and received strong condemnation from American Christian groups. The boy’s friend, whose father has marital problems due to erectile dysfunction, confuses the word resurrection (of Jesus Christ) with the word erection. The confusion occurs when the two boys meet a priest who tells them that Jesus was crucified, died and was resurrected on the third day. Kyle, thinking that a resurrection is the same thing as an erection, wants to help his father, so he asks a third boy, Cartman, to hang on the cross, hoping he’ll have an erection once he dies. Rose Dyson, chairperson of Canadians Concerned About Violence in Entertainment, calls the episode an inexcusable excess in television programming. South Park is an outgrowth of the Beavis and Butthead show banned by the CRTC last year in Canada. It is produced by Comedy Central, a joint venture of Time Warner entertainment Company and Viacom International. Dyson says South Park is even coarser and more violent than Beavis and Butthead. This is a debasement of Christians who take the crucifixion of Jesus seriously, and it is marketed to adolescents. I would put it in the same category as misogyny, anti-Semitism or racism. These are all acts of violence because they harm the offended party through abuse of power, says Dyson, who is publishing a book later this year about violence in the media. Dyson says the content of shows geared to adolescents is alarming and often depicts children in the role of enabling adults, rather than the other way around. The message is given that children must take on far more than they’re emotionally capable of. The pendulum has swung too far the other way of ‘children must be seen and not heard’ to ‘children rule the roost.’ Thomas Langan, president of the Catholic Civil Rights League, says that attacks on the church by the mainstream media are becoming increasingly outrageous. These attacks are an obvious attempt by one segment of society to stir up loathing and anger at the church. Christians must take action to awaken society at large to the extreme danger this presents to all Canadians. Calls made to Global Television about the episode were not returned. Rugrats and violence Some Russian circus handlers upset several tables as they race outside to chase after a train which several circus monkeys have commandeered and that later crashes in a forest. Dil repeatedly hits Tommy on the head with a rattle (at first by accident, but then seemingly on purpose) and then with his bottle. Stu and Drew get into a brief tussle where Drew ends up pinning Stu to the ground and holding his arm behind him. When Stu exclaims that hes breaking his arm, Drew says, Thats because I cant reach your neck. Spike (the dog) attacks a wolf thats menacing the kids and the two fall from a bridge presumably into the river below. Though children watch TV at just about any time (including programs aimed at adults), the UCLA Television Violence Monitoring Project focuses on Saturday-morning childrens television shows. It is true that people rarely die on Saturday morning TV, but they do fight – a lot. The shows send the message that fighting, if not fun, is at least the norm. It is ironic that adult programming is showing promising signs with respect to violence while childrens shows continue to have serious problems. The study classifies violence into three categories: Slapstick, Tame Combat Violence and Sinister Combat Violence Slapstick This is the classic approach to cartoons as exemplified by Bugs Bunny and The Roadrunner. The violence is not designed to be taken seriously by viewers. Some examples: 1. Addams Family (ABC) 2. Animaniacs (Fox) 3. Beethoven (CBS) 4. The Bugs and Tweety Show (ABC) Tame Combat Violence The violence here usually stems from a battle between good and evil. While the tame combat violence is sometimes central to the resolution of the story, it is never the focus. Some examples: 1. Alladin (CBS) 2. Dog City (Fox) 3. Free Willy (ABC) 4. Reboot (ABC) Sinister Combat Violence Shows typified by sinister combat violence raise the most concerns because fighting is the main attraction or focus. This is not a new genre, but the dark overtones and unrelenting combat are signs of a growing trend. These shows are mean-spirited and feature violence for the sake of violence. Their message is: fight! The study found eight shows that fell into this category. 1. Batman and Robin (Fox) 2. The X-Men (Fox) 3. Wild C.A.T.S. (CBS) 4. Skeleton Warriors (CBS) 5. Mega Man (Fox) 6. Teenage Mutant Ninja Turtles (CBS) 7. The Mighty Morphin Power Rangers (Fox) 8. Super Samurai Syber Squad (ABC) Series with the most frequent violence: 1. Walker, Texas Ranger (CBS) Virtually every episode features Chuck Norris in prolonged, graphic scenes of hand-to-hand combat. Of 15 monitored shows, 12 raised concerns. 2. Mantis (Fox) The intensity of the violence is less than in Walker, but there are far more violent scenes. This is violence for the sake of violence. Mantis raised concerns 12 out of the 17 times it was watched. 3. The X-Files (Fox) The X-Files always includes several disturbing violent scenes. But the violence is portrayed as evil, and the two protagonists have a strong aversion to violence. The show was examined 34 times and raised concerns 12 times. Research Papers on What Modern Television Programming Communicates EssayEffects of Television Violence on ChildrenHarry Potter and the Deathly Hallows EssayRelationship between Media Coverage and Social andMarketing of Lifeboy Soap A Unilever ProductWhere Wild and West MeetAnalysis Of A Cosmetics AdvertisementHip-Hop is Art19 Century Society: A Deeply Divided EraQuebec and CanadaGenetic Engineering

Research methods assignment Example | Topics and Well Written Essays - 1000 words - 1

Research methods - Assignment Example sistent health anxiety not only causes great suffering for the patient and those around them but is also costly in terms of higher medical care utilization (Barsky, Ettner, Horsky & Bates, 2001). Hence, it remains a priority to understand the aetiology and maintenance of hypochondriasis and to develop effective treatments. Although DSM-IV-TR (2000) currently classifies hypochondriasis as a somatoform disorder it has been argued that the underlying cognitive processes are more consistent with those in anxiety disorders (Mayou, Kirmayer, Simon, Kroenke, & Sharpe, 2005; Noyes, 1999; Olatunji, 2009; Deacon &Abramowitz, 2009,) and thus it has been conceptualized as such for the purposes of treatment (Paul, Warwick, Deale, 2003; David Clark et al., 1998; Wells, 1997). Schizophrenia is a chronic, severe, and disabling mental illness that has a particularly negative impact on patients with the disorder. For example, compared to normal people, schizophrenics will often face significant problems with developing social relationships, self-care, and are often unable to hold down a job. As a result, everybody knows that they are usually unemployed, socially isolated, and dependent on the financial support of family or public welfare. It is, therefore, imperative that mental health professionals develop effective treatments to tackle the problem. A number of different treatments have been developed to target the problem of Schizophrenia. These include antipsychotic medications, electroconvulsive therapy, cognitive-behavioral therapy, family education and therapy, and social skills training (Rosenberg & Kosslyn, 2014). Many Schizophrenics don’t like taking medication, usually because of the many distressing and long term negative side-effects. Cons equently, I would recommend treating Schizophrenia with psychological interventions, rather than medication. An experiment was carried out to examine the impact of drinking alcohol on driving ability. One hundred participants took

Nurse as Educator Essay Example | Topics and Well Written Essays - 2250 words

Nurse as Educator - Essay Example In today's healthcare arena, the unique holistic perspective of nursing practice mandates that nurses possess the knowledge and skills necessary to educate various audiences in a variety of settings with efficiency and effectiveness. The fundamental ideas related to person as caring and nursing as a discipline and profession that serves as the perspective grounding for the theory Nursing as Caring. A new generic understanding of caring or of discipline and profession, but to communicate some of the ideas basic to Nursing as Caring. Caring is an essential feature and expression of being human. The belief that all persons, by virtue of their humanness, are caring establishes the ontological and ethical ground on which this theory is built. Persons as caring are a value which underlies each of the major concepts of Nursing as Caring and is an essential idea for understanding this theory and its complications. Being a person means living caring, and it is through caring that out being and all possibilities are known to the fullest. The concept of nursing situation is central to every aspect of the theory of Nursing as Caring. ... Being a person means living caring, and it is through caring that out being and all possibilities are known to the fullest. NURSING SITUATION AS THE LOCUS OF NURSING The concept of nursing situation is central to every aspect of the theory of Nursing as Caring. The nursing situation is both repository of nursing knowledge, the context for knowing nursing, shared lived experience in which the caring between the nurse and the one nursed enhances personhood. It is to the nursing situation that the nurse brings self as caring person, expressing unique ways of living, attends to calls for caring, creating caring responses that nurture personhood, in the fullness of aesthetic knowing. The nursing situation comes into being when the nurse actualizes a personal and professional commitment to the belief that all persons are caring. It should be recognized that a nurse can engage in many activities in an occupational role that are not necessarily expressions of nursing. When a nurse practices nursing thoughtfully, that nurse if guided by his or her conception of nursing. The concept of nursing formalized in the Nursing as Caring theory is at the very heart of nursing, extending back into the unrecorded beginnings of nursing and forward into the future. Remember that the nursing situation is a construct held by the nurse, any interpersonal experience contains the potential to become a nursing situation. In the formal sense of professional nursing, the nursing situation develops when one person presents self in the role of offering the professional service of nursing and the other presents self in the role of seeking, wanting or accepting