Tuesday, May 19, 2020

The Iliad An Epic Poem Essay - 1918 Words

The Iliad is known to be one of the most influential books of all time alongside with the Bible. Influential when it comes to art, architecture, TV, movies, music, religion, etc. There have been many things out there that have been influenced and continue to be influence by the Iliad. The Iliad is an epic poem written by Greek Poet Homer that revises the final weeks of the Trojan war and the Greek siege of the city of Troy. This epic poem introduces us to some of the mightiest Greek gods known to be in a Greek mythology. Just like the Iliad, the Bible would also be recognized as an influential book in all parts of the world. With its short stories that include war, romance, miracles, and other characteristics that a classical hero may have. Both these books are filled with extravagant and mythical stories that will keep your attention. In the Iliad we have Zeus who is the king of the gods and the ruler of Mount Olympus. He s known as the god of the sky, lighting, thunder, law, order, and justice. In the Bible we have Jesus Christ, he is known to be the Messiah. He s the king of all kings, God, our Shepard, and many more. The Iliad can have possibly influenced modern Christianity in ways similar to having higher powers/rulers. The birth of Jesus could be known to be one the unusual births of all time. Jesus was born from Mary who happened to be his mother and Joseph his father. The odd side to this was that Mary was still a virgin when she was told by an angle that sheShow MoreRelatedThe Epic Poem, The Iliad By Homer975 Words   |  4 Pages The epic poem, The Iliad by Homer tells a story of tragedy and love. Every book in the epic contains pieces of evidence that wrap the story together. The themes that occur in both Books are competition, pride, and hate. Deception, war, and assistance from the gods are important factors in both Books. Book 3 and Book 22 share common ideas, themes, and events; however there are differences within these Books. In both Book 3 and Book, 22 agreements between the gods and the mortalsRead MoreThe Epic Poem The Iliad By Homer911 Words   |  4 PagesIn the epic poem The Iliad by Homer it talks about the events that occurred in the Trojan War between the Greeks and the Trojans, and also about their warriors, kings, and other people. But there are really important characters that play an important role in this poem, and there are the Gods and Goddesses of the Ancient Greece. The gods and goddesses role in this poem is of controlling the lives of the Trojans and Greeks, intervening in their fates and destinies daily for their own good, provokingRead MoreThe Epic Poem, The Iliad by Homer879 Words   |  3 PagesHomer’s epic poem, The Iliad, is about the battles and events during the Trojan War between King Agamemnon and the warrior Achilles. Mortality and Immortality is the main crucial distinction between humans and gods. That being said, another interesting thing about them is how similar they are to human beings. They make mistakes, become jealous, and get their feelings hurt unlike our modern conception of god as infinite, omniscient and omnibenevolent. The Iliad literature on the gods does not displayRead MoreA Dynamic Greek Epic Poem Iliad1354 Words   |  6 Pagesvery well known as fascinating due to its many civilization and great heroic people surrounding their history. A dynamic Greek epic poem Iliad portrays the siege of Troy, attributed to Homer. Adventurous and braveness with god-like qualities describe an ancient classic Greek hero in this poem. Iliad is known now as one of the oldest in two surviving ancient Greek epic poems relating the events near the end of Trojan War. Hero’s are known as important figures in ancient Greek history andRead MoreHomer s Epic Poems, The Iliad And The Odyssey1254 Words   |  6 Pagesculture immensely. Homer gives us a look into what morals the Greeks followed and what their beliefs were. Homer shows us how the Greeks put these beliefs into action by presenting multiple struggles that our characters must go through. Homer’s epic poems, The Iliad and The Odyssey, are thousands of years old. Yet, whoever reads these pieces of literature today can somehow relate to its characters and events. This is because of the author’s ability to form a connection between the reader and what it isRead MoreQualities of a Hero Illustrated in Homer’s Epic Poem, The Iliad632 Words   |  3 Pages The Ancient Greeks idealized and worshiped their heroes, this is portrayed in Homer’s epic poem, The Iliad. To become a hero in ancient Greece, one would have to live and die in pursuit of glor y and honor. Both Achilles and Hector seek victory in battle to become the â€Å"true hero.† Although both characters possess many hero-like qualities, Hector proved to be the genuine hero. Heroes are viewed differently today as the average person who is admired for courage or outstanding achievementsRead More Divine Intervention in Homers Epic Poem, The Iliad Essay2024 Words   |  9 Pagespower, and provide explanations for otherwise unexplainable events.   The gods help humans in trouble and give them guidance about the future.   The Olympians influence men on earth both psychologically and physically.   In Homers epic poem, The Iliad, the intervention of such divine powers as Athena, Apollo, and Zeus play significant roles in the lives of the characters and the events of the Greek- Trojan War.      Ã‚  Ã‚  Ã‚  Ã‚   Athena plays a very influential role in the Greek-TrojanRead MoreHeroism Depicted Throughout The Epic Poem, The Iliad And The Knights Tale866 Words   |  4 Pagesheroism is depicted within a literary work is in Homer’s epic poem, The Iliad. Although the ideals of heroism are apparent in the poem, it is important to understand how the same theme can be seen through other works of literature. The Knights Tale, which is one of the greatest stories that Chaucer’s Canterbury Tales has to offer. The Iliad and The Knights Tale are both stories that contain the ideals of heroism. In the epic poem, The Iliad, Homer was brilliant in showing the idea of traditional heroismRead MoreSimilarities Between The And The Epic Of The Iliad1570 Words   |  7 Pageshousands of years that the epic story the Iliad has survived, which is credited to the famous Greek poet, Homer. In the 2004 film Troy, directed by Wolfgang Peterson, the plot resembles and is based from the epic poem, the Iliad. When the movie Troy was released, there was criticism on how even though the movie was based off of the Iliad, there were numerous differences from the Iliad itself. Even with its differences, the movie, Troy, does have many similarities to the Iliad. Even though there are numerousRead MoreHomer: The Most Famous Greek Poet751 Words   |  4 Pages Whether Homer was real or not, a group of people, a boy or a girl; one thing we are sure of is that â€Å"Homer† wrote two of the best epic poems. The Iliad, which was based on the tenth year of the Trojan War and the Odyssey, which was about a guy named Odysseus who goes on many adventures as he tried to get home to his son and his wife. From what we know Homer was the most famous of all Greek poets because of his written works, his legendary history, and his influential work. â€Å"Hateful to

Women s And Disability Issues Within A Broad Socio...

Vera Chouinard is a professor in the School of Geography Earth Sciences at McMaster University. She has written on a variety of topics intersecting women’s and disability issues within a broad socio-cultural and geographic context (McMaster University website. 2015). Her topics include a critical feminist view of disabled women and issues such as legal rights, housing, employment, mental illness, social assistance, and health care (Academia.edu. 2015). In 2010, she also co-edited a book on disabled people’s perspectives on society and space (Ashgate. 2015). She also appears to be branching out with similar topics and how they are seen in the southern hemispheres. In her chapter on legal peripheries, Chouinard examines the social location in the context of legal rights as experienced by disabled people. In her discourse she identifies a social location where the lived experience of disabled contradicts their legal rights in Canadian law. She calls this social location legal peripheries as the lived experiences of disabled people lies on the outside of the center of Canadian society which enjoys the full power, privileges and benefits of such legal rights and protection. Canadians measure the accomplishments of a civil and accessible society by the laws that influence the perceived equality enjoyed by disabled Canadians such as the Canadian Charter of Rights and Freedom, provincial human rights laws, and the Accessibility for Ontarians with a Disability Act (AODA; inShow MoreRelatedGender Marginalization5547 Words   |  23 Pageshas a tremendous impact on development of human beings, as well as on society at large. As the objective of deve lopment is to create an enabling environment for people to enjoy a productive, healthy, and creative life, it is important to address the issue of marginalization. This unit deals, in detail, the various aspects of marginalization. After reading this unit, you will be able to: definemargmhzation; explain how marginalization creates development deprivation; delineate the nature and causes ofRead MoreRacism and Ethnic Discrimination44667 Words   |  179 PagesDevelopment Racism and Ethnic Discrimination in Nicaragua November 2006 Contents 1. 2. Introduction Structure of the study 2.1 Scope and methodology 4 7 7 3. Racism and individual and collective human rights 3.1 A note on cultural and ethnic identity 9 11 4. Racism: colonial inheritance 4.1 Nicaragua: multiethnic and pluricultural state 4.2 The historic roots of differences, discrimination, and racism 4.2.1 Spanish Conquest and its repercussions in Indigenous Read MoreThe Social Impact of Drug Abuse24406 Words   |  98 Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter Part one: background I. The drug problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 A. B. C. D. E. The global context . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Growing plants to produce drugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Distribution and illicit trafficking . . . . . . . . . .Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesStriking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Read MoreContemporary Issues in Management Accounting211377 Words   |  846 Pages Contemporary Issues in Management Accounting This page intentionally left blank Contemporary Issues in Management Accounting Edited by ALNOOR BHIMANI 1 Great Clarendon Street, Oxford ox2 6dp Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne MexicoRead MoreA Comprehensive Analysis of Hyatt Hotels Corporation and How It Relates to Competition Within the Hotel Industry27390 Words   |  110 PagesA COMPREHENSIVE ANALYSIS OF HYATT HOTELS CORPORATION AND HOW IT RELATES TO COMPETITION WITHIN THE HOTEL INDUSTRY Table of Contents EXECUTIVE SUMMARY 1 EXTERNAL ENVIRONMENT ANALYSIS 3 General Environment 3 Demographic Segment 3 Technology Segment 7 Economic Segment 11 Political / Legal Segment 14 Socio-cultural Segment 16 Nature Segment 18 Global Segment 19 Industry Environment 21 Intensity of rivalry 21 Supplier power 22 Buyer Power 22 Threat of substitutes 22 Read MoreIct and Ebusiness Retail Industry88499 Words   |  354 Pagesin the Retail Industry A Sectoral e-Business Watch study by empirica GmbH Final Report Version 4.0 September 2008 This report was prepared by empirica on behalf of the European Commission, Enterprise Industry Directorate General, in the context of the Sectoral e-Business Watch programme. The Sectoral e-Business Watch is implemented by empirica GmbH in cooperation with Altran Group, Databank Consulting, DIW Berlin, IDC EMEA, Ipsos, GOPA-Cartermill and Rambà ¸ll Management based on a serviceRead MoreAppraisal Techniques of Public Investments and Projects62994 Words   |  252 Pagesprogramming of public sector investments. It describes how public sector investments should be assessed at conception or programming stage. The modules introduce the basic concepts behind the appraisal techn iques and their applicability in the Rwandan context. It describes the DCF methodology, the shadow pricing methodology and performance measures and decision criteria, together with financial and economic analysis techniques. By their very nature, public projects involve benefits and costs to societyRead MoreAnz Bank142091 Words   |  569 Pagesbelieve that people want a  bank that understands their specific needs, and increasingly can meet these needs in more than one market through a variety of means. ANZ is particularly focused on the significant organic growth opportunities which exist within the Asia Pacific region and our distinctive Asia Pacific footprint sees us uniquely positioned to meet the needs of customers who are dependent on regional capital, trade and wealth flows. By building a ‘super-regional’ bank, ANZ can better serveRead MoreMedicare Policy Analysis447966 Words   |  1792 PagesEducation and Labor, Ways and Means, Oversight and Government Reform, the Budget, Rules, Natural Resources, and the Judiciary, for a period to be subsequently determined by the Speaker, in each case for consideration of such provisions as fall within the jurisdiction of the committee concerned A BILL To provide affordable, quality health care for all Americans and reduce the growth in health care spending, and for other purposes. 1 Be it enacted by the Senate and House of Representa-

Wednesday, May 6, 2020

Alzheimers Disease Takes Away Our Memories - 622 Words

Alzheimer’s disease is a brain disease the slowly destroys the patients memory and as well as their thinking skills. Alzheimer’s disease is one of the 6th main causes of death. (3,6) Dr. Alois Alzheimer; whom is the one Alzheimer’s disease is named after, noticed in 1906 changes in the tissue of the brain of a female who apparently died of an unusual mental illness. (3) During Alzheimer’s neurons in the brain will eventually lose the ability to function and communicate with one another, the neurons will then eventually die. The parts, in which are affected during this time begin to decrease in size. Alzheimers disease is a Dementia. (3) Dementia is the great loss of cognitive functioning. Dementia is a group of symptoms, not the disease itself. Some of the cognitive functions a patient, lose their ability to think, remember, and a sense of reasoning. Scientists are not yet sure of the causes of Alzheimer’s disease. Many experiments have been done an d many hypotheses have been tested pertaining this subject. There are also different stages of Alzheimer’s. (2) One of them is Early-Onset Inherited Alzheimer’s disease. This particular stage has the strongest supporting data on its causes. The data includes that the mutations dealing with Alzheimer’s disease have been discovered in majority of the patients with Early-Onset Alzheimer’s. (1) Studies show that that in those dealing with this particular stage, the mutation is the leader of the overflowing production of a specificShow MoreRelatedDisengagement Theory And Alzheimer s Disease901 Words   |  4 PagesDisengagement Theory and Alzheimer’s Disease There are three core theories’ that have been established in age related studies. There is the active theory which states that a person should remain active and social. There is the Continuation Theory and states that people who age successfully continue habits that lead to a happy life. Then there is the disengagement theory and this theory will be the focus of the paper. Disengagement theory is the idea that as people age it is expected for them toRead MoreAlzheimer s Disease : A Degenerative Brain Disorder1050 Words   |  5 PagesAlzheimer’s disease is a degenerative brain disorder that is found in older adults. One of the most famous American painters, Norman Rockwell, yielded to Alzheimer’s after a long and illustrious career. Interestingly enough, Rockwell’s (cited) paintings are now used sometimes in dementia therapy because of the memories and nostalgia they elicit. Can you imagine that one day the very thing you loved to do, would be helping ot hers remember their lost memories and that you succumbed to that very sameRead MoreThe Human Mind And Its Effects On Alzheimer s Disease1320 Words   |  6 Pagespowerful thing. It has the ability to control our body in order to live, to talk, to share with others. Civilizations can be built, movements can start, governments can be constructed, etc. all because of the mind giving you a process. When there is a mental illness, it can make the process difficult. Alzheimer’s affects more than 5.2 million people today. Symptoms, myths, misconceptions, treatments are all fundamental in the understanding of Alzheimer’s disease, and to hopefully prevent others from acquiringRead MoreAlzheimer s A Progressive And Irreversible Brain Disease Essay1570 Words   |  7 PagesAlzheimer’s is a progressive and currently irreversible brain disease that slowly affects and/or impairs a person’s memory, ability to learn, ability to communicate, personality and movement. It has been over a century since Alzheimer’s was discovered in 1906 and there is currently no cure for the disease. More than 5 million Americans currently have some form Alzheimer’s and the number is projected to grow in the coming decades. The large majority of those who have the disease are over the age 65;Read MoreSymptoms And Symptoms Of Alzheimer s Disease856 Words   |  4 Pagesâ€Å"Memory is a way of holding on to the things you love, the things you are, and the things you never want to lose.† –Keven Arnold. Memories are the part of our life that we stick by. Good or bad, memories are embossed in us and are there for life, but what if as time went by, you lost your ability to keep hold on those memories? Even worse, you begin losing your ability to communicate with words, recognizing familiar faces and places. It makes you start to feel confused and a sense of depression.Read MoreEssay on A Cure for Alzheimers1614 Words   |  7 PagesA Cure for Alzheimers In February of 2000, I lost my grandmother to Alzheimers disease. She was diagnosed with the disease just less than two years prior to her death. Throughout that time, I watched changes in my grandmother that made her seem like an entirely different woman to me. She gradually began losing her short-term memory and we began to see signs of her long-term memory degrading too. It began to get harder and harder to take her out into public without being afraid ofRead MoreThe Disease Of Alzheimer s Disease1421 Words   |  6 Pagesengulfed by a mysterious disease. The neurons being cut off and destroyed by two abnormal structures. First memory is affected gradually getting worse. Then one is unable to think properly, reason, and lacks of self control. Gaps are formed in the brain s ventricles, due to the amount of dead tissue. In the end, it will lead to death. All of this may sound like something from a science fiction movie but infact its very real. These are all known possible sym ptoms of a common disease that affects aboutRead MoreAlzheimer s Disease And Its Effects1701 Words   |  7 Pages Alzheimer’s disease is predicted to affect 115 million people worldwide by the year 2050 (Aggarwal, Neelum). This debilitating disease was mostly in the dark to scientists until 2011 when they were finally able to develop a way to observe and study the development of the stages of Alzheimer’s. A lot is still largely unknown about the disease and current studies aim to categorize, provide infrastructure, provide early detection as well as research possible treatments for the disease (Aggarwal, Neelum)Read MoreAlzheimer s Disease ( Ad )1067 Words   |  5 Pageslife with Alzheimer’s disease (AD). Alzheimer’s disease (AD) is a brain disease that slowly eradicates recollection, thinking skills and slowly the ability to perform menial tasks. Alzheimer’s disease is classified as the loss of cognitive functioning-thinking, remembering, and reasoning- and behavioral abilities to such an extent that it interferes with a person’s daily life and activ ities. (****1*) Dementia can vary depending on the types of brain changes such as Lewy body disease, (which areRead MoreAlzheimer s Disease : A Progressive Deterioration Of Neurons1323 Words   |  6 Pagesprobably panic, fearing that he has Alzheimer’s disease, since age is a huge risk factor related to memory loss. He may ask himself, â€Å"Is something wrong with me, or am I just getting old?† Much of our population is terrified of developing Alzheimer’s disease or of watching a loved one slowly and gradually fade away. Alzheimer’s disease is the most common cause of dementia, which is when the brain loses the ability to function mostly in keeping short-term memories, progressing to lack of cognitive function

Benefits For Therapeutic Patients With Aat ( Animal...

â€Å"Animals are such agreeable friends- they ask no questions, they pass no criticisms† (George Eliot) for that reason they are the future of therapy. There are so many benefits for therapeutic patients with AAT (Animal Assisted Therapy)(Citation) so why doesn t animal assisted therapy have a place in medicine. Experience has found animals to be keen observers of human behaviour, specifically dogs. The experimentation with animal therapy was based on the idea that the majority of people enjoy cute animals and by nature they are loyal and considerably one of life’s good things (Citation). The idea of animals being cute and delightful is non-exclusive to any age, race, ethnicity, gender or religion. There are various studies as well as personal testaments that focus on how individuals function better when in the presence of animals. The lack of judgement by the animals is comforting to people. Amy McCullough, National director of research and therapy touched on this by saying that â€Å"they accept you for the way you are flaws and all. They are so forgiving and they are always happy to see you. Their behavior is just so consistent and so consistently happy that I think it’s just comforting to people knowing that there is a being there that you can always count to be happy to see you and not judge you for anything you’ve done.† (Citation) Wilson 2 Not only is animal therapy beneficial for the venting and communicating factor it also aids in teaching adolescents how to interactShow MoreRelatedThe Methods Of Pet Therapy1494 Words   |  6 PagesBy definition, pet therapy is a broad term used to describe any therapy that includes animals in the treatment of various emotional, social, behavioral, and/or cognitive disorder. Dating back to ancient Egyptians and extending through modern times, animals have been used in therapy sessions to ease anxiety, provide social support, assist in physical gains, and increase Oxytocin levels, among others. Acutely trained therapy dogs are even capable of predicting seizures. In fact, it is not just dogsRead MoreAnimal Assisted Therapy And Occupational Therapy2056 Words   |  9 PagesAbstract The advantages and disadvantages of animal-assisted therapy (AAT) are examined, with a particular focus on the implications of implementing animal-assisted therapy within occupational therapy. There is a lack of research on animal-assisted therapy to date, specifically in the context of occupational therapy and research conducted by occupational therapy professionals is even sparser. When considering the therapeutic application of animal-assisted therapy, it is important to acknowledge the acceptedRead MoreAnimal Therapy, Or Animal Assisted Therapy2024 Words   |  9 PagesAnimals and humans have long shared a strong bond (Bakerjian, 2014). Companion animals are animals that live with humans and are part of the family system. They offer benefits such as lowering blood pressure, helping owners maintain an exercise schedule, improving psychological wellbeing and lowering risk of diabetes and heart attacks (Anger Akins, 2014). This simple relationship humans have with animals has lead to future predictors and research directions into investigating the impact of petRead MoreAnimals Of All Kinds Have Been Known For Their Positive Impact On Humans1233 Words   |  5 PagesAnimals of all kinds have been known for their positive impact on humans. Animal-assisted Therapy (AAT) was first incorporated into the mental health institutions in the late eighteenth century to help increase socializations among the patients. As of today, a number of AAT programs have mainly targeted populations of patients with PTSD or those who have experienced trauma. PTSD (post-traumatic stress disorder) is classified as an anxiety disorder characterized by the common symptoms avoidance, intrusionRead MoreAnimal Assisted Therapy2564 Words   |  11 Pagesstatements that patients should take care of animals through Dr. Levinson articles regarding his experiences that spurned research to this day into Animal-Assisted Therapy, patients have reaped the benefits. These benefits are both physio logical as it relates to changes in the persons physical condition and psychosocial refers to changes in a person’s mental or emotional condition. Animals have the ability to continue to play an important part in the medical field. What is Animal Assisted Therapy and DoesRead More Animal-Assisted Therapy (AAT) Essay2698 Words   |  11 Pagescalming, happy feeling when they are around animals. According to The American Veterinary Medical Association, studies have shown that due to these positive emotions that are stirred, the presence of and interaction with animals can lower heart rates and blood pressure. Animals that meet specific training criteria can become an integral part of a treatment process for a variety of psychological and physiological problems. Animal-Assisted Therapy (AAT), which can be provided in a group or individualRead MoreAnimal Assisted Therapy ( Aat ) Essay2084 Words   |  9 PagesThere are many positive effects of owning a pet. Animals can increase the health and well-being of individuals and can be a useful tool in the counseling arena. Animal Assisted Therapy (AAT) has been in use since the early 18th century. England hospitals used animals as a method of socialization and to boost morale (â€Å"History of animal assisted therapy,† 2014). Since it’s early roots, AAT has evolved as a method of therapy that helps individuals and group members overcome obstacles and achieveRead MoreThe Benefits Of Animal Assisted Therapy Within The Geriatric Community1033 Words   |  5 PagesThe Benefits of Animal Assisted Therapy within the Geriatric Community Although the psychological benefits of being around companion animals seem obvious to those of us who share their company daily, many studies have been done to prove the physical benefits of sharing the company of animals as well. Numerous studies have proven that interaction with animals can lower blood pressure, reduce cholesterol, and relieve depression and loneliness. The therapeutic benefits of pets may be even greaterRead MoreBenefits of Animal Assisted Therapy2549 Words   |  11 Pages2012 Benefits of Animal Assisted Therapy Throughout human history, â€Å"animals have occupied a central position in theories concerning the ontology and treatment of sickness and disease† (Serpell 16). Animals have played a major role in the lives of humans in ways that have affected our entire being and survival. Countless amounts of people, animals, and time have been put into bringing AAT all over the world; as a result, five other countries have adopted this form of therapy. The volunteersRead MoreEssay On Pain Relief1348 Words   |  6 PagesCutest Animals have slowly been showing up more and more in common spaces, from a cat boarding a plane to dogs being allowed more freely in areas generally thought of as pet free. Therapy dogs have begun roaming the halls of schools, and puppies have been popping up in the local therapists office. This animal friendly phenomena has been growing over the years and it is greatly due to the rise in mental health awareness and increase of new treatment methods such as Animal Assisted Therapy - also

Music affect Perceptions Consumer Behaviour

Question: How does music affect perceptions Consumer Behaviour? Answer: Statement of Problem: Consumer behaviour is one of the essential facets or concerns that play a very important role in the shaping of the corporate strategies that are often built for the purpose of business operations. However the question pertinent to the situation is that whether there happens to be a significant relation between consumer behaviour and atmospheric conditions of which the element of music happens to contain a prime factor. It is rather imperative in this context to evaluate the phenomenon that would indicate the influence of music on the behaviour of the consumers that could again influence their purchasing decisions. (Niki Hynesa Manson., 2016) Rationale of the Research: One thing that all of us might have noticed is that in the current times when the super markets and the mall culture is gaining a fast predominance, a pleasant environment at the places of commercial transactions such s markets has become quite an omnipotent feature. In fact music is one constant feature that happens to surround us, the consumers, whenever we visit a mall, a shop, a super market, a restaurant, a boutique or any other high profile commercial places. This feature of music has become so common that we often even miss to even notice or recognise the same. Yet it is very much present everywhere for that matter. Now the question is that why has music become such an important or even a non expandable facet of the modern times. Is there some other reason that just providing an environment of comfort and pleasure to the consumers. It is in this context one thing must be appreciated is that the entrepreneurs of these commercial places who does invest quite an amount to give us a pleasant atmosphere and environment to shop in must be having some real good reason behind their actions. As they are business men to begin and end with and not just mere philanthropists, hence the action of giving a pleasant environment to their customers must be having a good reason behind it. (Ko, 2015) The recent researches in this context have found some really formidable answers behind the same. It has been found out through researches that the element of human psyche and the psychological conditions plays a major role in the purchasing decisions and the consumer behaviours in the present times. This in fact is the reason why the major malls and the super markets create an ambience that would be pleasant and comfortable and will be able to retain the consumers for a longer period of time. The present research has been conducted on similar lines which try to establish the relation between the element of music and that of the psyche of the consumers. Through this research we try to analyze and examine the psychological theories and the concepts that try to evaluate the relation between music and that of the consumer behaviour. It is through this research that we would like to find out the reason and the logic o creating a pleasant environment and ambience for the consumers of which the element of music is an essential part.(Michael Solomon, 2012) The research happens to be essential to understand the more minute details that are associated with the facet of consumer behaviour which in itself could be one of the most important domains that could help to increase business volume and sales bulk in any type of industry. Researches in this genre mostly take the sectors of the retail segments or the segment of hospitality such as the restaurants and the fine dining joints. (Luxford, 2015) Discussion Synthesis of the theories with the thesis: A good many number of researches have been done in this segment. In fact this is a research where we see that two potentially different streams and principles comes into the foreplay and happens to be creating a different, a distinct and a completely unique theory that not juts explains phenomenon into the arena of psychology and human behaviour but also that of business and the commercial arena. (Weijters, 2014) Very clearly it has been pointed out that business strategies are nothing but plans and designs that happens to be introducing a product or a service into the market in such way that it would be attracting the attention of the customers towards the service or the product and the consumers would be encouraged to make a purchase of the same. Through the various marketing gimmicks and the strategic planning all that the companies and the corporate houses are trying are but to encourage the consumers to make an added purchase of their products and services. (Humphreys, 2015) It is on similar lines we see that the retailers and the super markets and the malls are also making an added effort to make their customers and their clients o be comfortable and happy while they are within the malls, which has a very favorable effect on the purchasing decisions and sales indexes. This is a fact that has been proven through a number of researches that has been conducted in the past couple of decades. These researches have been carried out through various types of sectors such as the malls, the shopping centers, the boutiques and very importantly the restaurants the dining joints. In all the above cases it has been seen that the element of music plays a very important role in creating a positive effect on the psyche of the consumers. It has been observed through various researches that happy and popular music has always had a positive effect on the moods and the psyche of the customers and if in the shopping malls the sales indexes have always have risen. In the case of the restaurants again it has been seen that clients have been retained for a longer time and they have also given the restaurants a much better scale of business.(Jeong, 2012) A number of researches that have been conducted in this genre have led to the emergence of number of theories that explains the effect of music on human perception especially in the pretext of consumer behaviour. All of these theories have been indicative of the factor which points out at the influence that music could have on the psyche of the consumers who are out in the malls and the super markets trying to make a decision regarding their purchasing and buying priorities. These theories have both a commercial and management along with a psychological orientation that have tried to explain the influence of music on the human psyche and the consumer behaviour. (Clement, 2012) Kolter in the year 1973 opined that the product, its quality and its price happened to comprise a very small part of the factors or the catalysts that actually encouraged a person to buy the particular product or avail the said service. There are certain other facets that had a much larger and a much more prominent effect and influence on the purchasing decisions of the consumer. The most important aspect or the major catalyst that encourages a consumer will be the local atmosphere. According to the reasoning of Kotler the atmospheric condition is a major tool that is used by the marketing team for the purpose of elevating the sales of their products. Kotler has highlighted the importance of facets such as the ambience of the shopping area that would consist of the temperature of the place, the cleanliness of the place, the interior dcor, the lighting and the smell that could be associated with the place. Music is again one of the most elemental features of the atmospheric conditions of the place. As put by Kotler even the very nature of the music has to be very carefully and thoughtfully selected.(Lee, 2016) Donovan and Russell in the year 1982 presented the world with their PAD theory or the theory of Pleasure, Dominance and activation. In order to explain this theory a number of researches have been carried out in the retail segment primarily. This research has revealed observations that the element of a comfortable and a pleasant ambience has resulted into the willingness of the customers to stay for a longer period in the shopping complexes that have automatically resulted in to better and higher sale brackets. On other hand in case the ambience of the sales place happens to be a repulsive one then the clients have always showed a displeasure towards the ambience of the shopping place and hence they have tried to leave o the place as early as possible. This has obviously would be having an adverse effect on the sales index of the place. (Zeeshan Obaid, 1993)Gauguin and Jacob once again in their research have made observations on a flower boutique. The scholars have found that the rat e of sales in the flower shop had been much high at the times when the shop had romantic and happy music., In similar lines Broekemier, Marquardt and Gentry have concluded that as observations have exhibited the genre of music also seems o be having a very important effect on the psyche of the consumers. In the current times it is no longer to have just music in the background. The music has to be such that would be appealing to the psyche of the people who are vesting the store. Hence in this context we see that the genre of popular happy, romantic and peppy music seem to have a much more beneficial effect on the psyche of the consumers and the scale of business and sales in the shopping arena. (Wagner, 2013) There are again other studies those points out to the fact that the element of music cannot have much of a formative effect on the spending decisions of the consumers. However music could one of the instruments through which we see that the consumers could be retained in the stores for a longer span of time. It has been seen that, music is one of the contributing factors for which the consumers likes to spend some added and extra time in the shops. Again music or the choice of the songs that a played at a store could again one of the major and prime reasons for which the customer would be attracted to revisit the store again in the future. (Robert East, 2013) Psychology theory: One of the theories that happen to be applicable in this context is that of Music psychology or that of musicology. This is a genre of psychological explanation that delves deep into the arena of music, it different variations and also the various kinds of effects that the sane could have on the human mind. This is one psychological theory that could be applied into a number of other streams such as the streams of education, performance, consumerism, social behaviour, intelligence and creativity. Music psychology is a stream that has been in the vogue since the pre 1980s. A number of empirical researches have been made into the stream between the era of 1860 and that of 1960. The time from 1960 to the present is again considered to be the modern era that has dawned new dimensions into the said doctrine. (Foxall, 2014) This is the psychology theory that establishes the relation between music and that o human behaviour. As a different facet of human behaviour, consumer behaviour is again a phenomenon that happens to get very largely affected by the element of music. This is probably one of the reasons for which we see that music has become an integral part of our modern cosmopolitan environment of shopping, one that is maintained in the various shopping malls, complexes and the super markets. Once again the theory clearly establishes the fact that music itself not exactly suffices to create a favorable influence on the psyche of the humans or the consumers to be more particular in this context. Music comes in various variations, kinds, types and also genres.(Hwang, 2013) In this context we see that retail shop entrepreneurs and maintenance people must be very careful and thoughtful at the time of making a choice of the songs and the music that would be playing in the background of their stores and shops. The class of the music, whether jazz, pop or traditional will be making a huge difference to the moods of the consumers. The tempo of the music, whether song with lyrics or an instrumental piece, will be the considerations that has to be calculated and evaluated quite closely and meticulously. This is so since the music type will again have a profound and definite impression on the psyche of the consumers and the buyers of a shop. (Chang, 2013) Summation of the research: The above research could be summed up into the opinion that the psychological aspect happens to play a major role in determining the sales volume and figures of shop. The very ambience and the environment of the shop happen to play a much significant role that helps to encourage a consumer to make higher number of purchases in a shop. However researches into the genre has also illustrated that often music is the catalyst that not really affect the purchasing decision of a consumer, however helps to retain the consumer for a longer period of time in the shop. (Lu, 2015)Music could also be an elemental reason for which a consumer would like to revisit a shop the second time. Hence music happens to be playing a very significant role and also has a potential influence on the facet of human perception and is rather imperative at least in the context of consumer behaviour. (Barrie Gunter, 2014) Known and Unknown facets of the topic: Following are the aspects that have been illustrated in relation to the topic of the current thesis or research: Music is used by a large number of malls and super markets, restaurants and other commercial shops to create an ambience of comfort and pleasure. Music helps to influence the psyche of the consumers Music cannot really help to increase the sales volume all the time. Music can help to retain customers for a long time in the shops. Music can motivate a customer to revisit a particular shop. The nature or genre of music is also important.(Andersson, 2012) However following are the issues or concerns that though exists in relation to the topic yet happens to be not fully elucidated: Does music help the shop staff to interact better with the customers so that better business could be increased? Can good music instigate the customers to refer the shop to others as well? How music shall be mixed so that the shop could have an appeal for all age groups.(Nepomuceno, 2014) Recommendations for improved research: Following are the recommendations that could be made for better and improved researches into the said genre: Surveys could be conducted amongst the staff of the shop that would motivate them further. A survey amongst the customers could be made so that the effect of the music on them could be analyzed. Again their suggestions could be taken to play better music. Keeping all other marketing gimmicks same or even increased, researches could be conducted on sales figures and consumer behaviour when the music in a shop would be turned off. The resulting data could be them matched, compared and even evaluated as against the data when the shop did have background music. This could further help to elucidate the effect of music on consumer behaviour and also the perceptions of human beings. (Lantos, 2015) References Andersson, P.K..K.P..W.E...G.A., 2012. Journal of retailing and consumer services, https://www.sciencedirect.com/science/article/pii/S0969698912000732. Let the music play or not: The influence of background music on consumer behaviour, pp.553-60. Barrie Gunter, A.F., 2014. 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Consumer personality and green buying intention: The mediate role of consumer ethical beliefs, pp.205-19. Luxford, A...D.J.E., 2015. Event Management ; https://www.ingentaconnect.com/content/cog/em/2015/00000019/00000001/art00003. The Role of Mobile Applications in the Consumer Experience at Music Festivals., pp.33-46. Michael Solomon, R.R.-B.J.P., 2012. Consumer Behaviour ; https://books.google.co.in/books?hl=enlr=id=ajDiBAAAQBAJoi=fndpg=PP1 dq=How+does+music+affect+perceptions++++++++++++Consumer+Behaviour+ots=ewUPNz6nGMsig=4hrzLZvWZdP5wVA3rB5B-ld_yxk. Pearson Higher Education AU. Nepomuceno, M.V..L.M...R.M.O., 2014. Journal of Retailing and Consumer Services https://www.sciencedirect.com/science/article/pii/S0969698913001240. How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns., pp.619-29. Niki Hynesa Manson., S., 2016. Journal of Retailing and Consumer Services ; https://www.sciencedirect.com/science/article/pii/S0969698915300849. The sound of silence: Why music in supermarkets is just a distraction, pp.171-78. Robert East, M.W.M.V., 2013. Consumer Behaviour: Applications in Marketing ; https://books.google.co.in/books?hl=enlr=id=eJJqoZR0w3wCoi=fndpg=PP2dq=How+does+music+affect+perceptions++++++++++++Consumer+Behaviour+ots=ANN_Mto-Cfsig=xcldz6zIEDcwfHB9p9KbMvbnTg0. SAGE. Wagner, T.M..B.A...H.T., 2013. In System Sciences (HICSS), 2013 46th Hawaii International Conference on IEEE ; https://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=6480197. The Advertising Effect of Free--Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?, pp.2928-37. Weijters, B..G.F...V.S., 2014. Journal of Business Ethics, https://link.springer.com/article/10.1007/s10551-013-1892-y. Online music consumption in todays technological context: putting the influence of ethics in perspective. , pp.537-50. Zeeshan, M. Obaid, M.H., 1993. Asian Journal of Business and Management Sciences ; https://www.ajbms.org/articlepdf/5ajbms201303022769-06June14.pdf. Impact of Music on Consumer Behaviour: A Perspective on retail, pp.56-63.

Mise-En-Scene free essay sample

Forrest Gump For over a century now, individuals have been flocking to witness the magic of motion pictures. It is a world made possible by a director and a dream. Unbeknownst to many, the making of a motion picture is a tedious event, involving scripts, takes, re-takes, and an abundance of post-production editing. Many people sit and enjoy a movie without realizing the complexities and the amount of individuals involved in creating the film. These individuals create the landscapes and backboards for us, the ultimate image also known as the mise-en-scene. My favorite film of all time is Forrest Gump.Forrest Gump will go down in history as one of the greatest films ever made. This film was nominated for thirteen Academy Awards, and took home six of them. This is in part because of the phenomenal cast and crew members involved in the production of this film; individuals such as the director, cinematographer, and art director, to the actors, sound people, and most importantly the editor, who pulled everything together and created the final cut. All of these plus additional elements such as sound, style, societal impact, genre, and film criticism make the film such a masterpiece.In this paper I will go into detail about these elements and as to why they add character and zest to the overall success of the film. Forrest Gump is a film that draws out every emotion that is available to the viewer; at times it draws empathy, as well as sympathy and sadness because of the real-life elements that are a part of the plot. The film is also loaded with irony and many opportunities to laugh at the naivety of the main character, Forrest Gump. Forrest Gump is a story about an â€Å"Unusual man doing unusual things† (Groom, 1996, pg. v). As a result of how fantastic the film was, and how great the crew and cast were, Forrest Gump was nominated for thirteen Oscars at the Academy; which is a highly prestigious honor. Almost all elements of this film were up to be recognized. The list of elements that won an Oscar: best actor, best director, best effects (visual effects), best film editing, best picture, and best writing. However, the list goes on even further when mentioning the additional ones that were nominated but did not win. This would include: best supporting actor, best art direction-set decoration, best cinematography, best effects (sound effects), best make-up, best music, and best sound (Dirks, 2010). Every one of these elements is crucial to the popularity and overall success of this film. What I plan to take notice of first is the director, Robert Zemeckis. Robert has led a successful career of directing many blockbuster hit movies. Movies such as the Back to the Future trilogy, Cast Away, Contact, and Who Framed Roger Rabbit, just to name a few. It is no wonder why Robert is such a successful and well-known name in Hollywood.Robert is a director that continually makes great films that have recurring actors, Tom Hanks being one of these actors. The style of storyline that Robert chose to use in this film is mostly in chronological order; however, the story is narrated by Forrest in the future, so the story also has moments of incongruous editing. The text states that incongruous editing is when a film jumps around in time (Goodykontz Jacobs, 2011). You see ’future’ Forrest is telling the story of his life to numerous people who are sitting next to him at the bus stop.The story that he tells is in chronological order, basically catching up to where he is at that moment, at the bus stop. I highly enjoyed this approach that the director used; the story would continually flip back to ‘future’ Forrest as the movie went on. I believe that the movie would have been dull, had it not been from the perspective of Forrest in the future. Excitement is added by the way that he remembers the events in his life, and how even today he is still excited about them. This movie was adapted from the book of the same name, written by Warren Groom and the screenplay was written by Eric Roth.Although much of the story was changed, between the book and the film, it still remains based on the book. This is a story of a man who is highly naive, some would say slightly mentally challenged, who travels the world and is involved with many political events that occurred from the 1960’s to 1990’s. He faces hardships and overcomes adversity. In the final scenes devastating news is given to Forrest; the conclusion in this movie really pulls the whole movie together and makes it very satisfying. The exposition of this movie is right out the box with this film.It starts with a feather floating high in the shy aimlessly, drifting down towards the ground. At first the audience thinks nothing of it, however, as we later on see, this feather floating and landing on the ground in front of a dingy, worn pair of running shoes, is a symbol of the story. It is a symbol of the life of Forrest Gump, a man who drifts everywhere and becomes a part of many cultural events. We then come to realize that Forrest is a little slow and does not perceive the world as the majority of people do; with this we find a lot of verbal irony on Forrest’s behalf.The set-up is that Forrest is pushed away by his peers except a little girl named Jenny. Forrest is the protagonist in this film and his friend Jenny is the antagonist. Goodykoontz and Jacobs describe a protagonist as the main character in a movie; they also describe the antagonist as the character in conflict with the main character (Goodykontz Jacobs, 2011). Forrest is highly conservative, and Jenny is an outright liberal. As the story goes on, Jenny becomes more and more rebellious towards society’s standards.The confrontation is that Forrest is forever seeking to save Jenny, and to get her to conform to the way of life that he lives. However, Jenny is highly rebellious and wants to live the unhealthy lifestyle that she lives. Jenny was abused as a child and she lives very domineering to the men in her life, and since Forrest is good, she pushes him away, because all she knows is destruction. The conclusion brings everything to a head. This is where Forrest goes to Jenny’s house where she lays on him that she has a son and it is his.This is where it gets all fuzzy, emotionally, because we find out that finally Jenny is settling down and accepting Forrest and his conservative ways. However, in the final moments of the film the story turns sad and Jenny dies of an unknown illness; which leaves Forrest to care for his son that he previously knew nothing about. The main character in this movie, Forrest, is played by Tom Hanks, who is a career veteran of great movies; he is a wild card actor because he is able to play various types of roles (Goodykontz Jacobs, 2011).There are a couple of secondary actors, Jenny, played by Robin White; Lieutenant Dan Taylor, played by Gary Sinise; and Benjamin Buford â€Å"Bubba† Blue, played by Mykelti Williamson; all of these actors would be classified as character actors, because they have been in other various films, but were always secondary characters (Goodykoontz Jacobs, 2011). Sally Field is also in this film as Forrest’s mother, but the audience does not see too much of her. Tom Hanks won an Oscar for his grand performance in Forrest Gump.He also won many other prestigious awards such as a Screen Actors Gui ld award, a Golden Globe, a Kansas City Film Critics award, and an American Comedy award. Robin White and Gary Sinise were nominated for a Golden Globe and a Screen Actors Guild award, but neither won. The cinematographer in this film is a man by the name of Don Burgess. Don was also the cinematographer in other Robert Zemeckis films, such as Contact, Cast Away, and The Polar Express (the latter two films had Tom Hanks in them).The cinematographer in a film is the one who directs the camera and chooses what kind of shot will take place, whether it be a long shot, a close-up, or somewhere in between. They also control the lighting and determine what will be best for each particular scene. The cinematographer designs the mise-en-scene. In the beginning we see a medium shot of a feather floating in the wind; the feather then lands on the ground which the cinematographer uses an extreme close-up of the feather and Forrest’s sneakers.Following this the camera zooms out and moves up to display Forrest sitting on a bus stop bench, next to a woman, as he is commenting about her shoes. This series of events and different shots really adds to the zest of the film. Right off we can hear Forrest’s manner of speaking, in addition to the way that he perceives the world. Another scene that I would like to point out is when Forrest is in Vietnam, and he finds Bubba shot. In this scene the cinematographer uses a lot of close-up shots of Forrest and Bubba. I believe this is to hype up the dramatics of the situation.However, a few moments later Forrest picks up Bubba and runs with him out of the jungle. In this scene the cinematographer uses an extreme long shot; the scene lasts a full 25 seconds, which is a long time for a shot in a movie (Goodykontz Jacobs, 2011). In this scene, Forrest and Bubba start from far away as they exit the jungle, it continues to progress until finally they run past the camera. This is a very important scene in the film where Bubba eventually dies. The cinematographer did an excellent job of capturing the planes overhead bombing, while Forrest is trying to save his friend.This scene is very meaningful. The editor of this film is Arthur Schmidt. An editor is the person who pieces all the appropriate shots into the final cut, basically rearranging the story into a plot (Goodykontz Jacob, 2011). Arthur Schmidt won an Academy Award for his stupendous work in this film. There was a ton of post-production done on this film. There was a scene where Forrest meets, President John F. Kennedy, the visual effects team along with the editor made this scene possible; since John F. Kennedy is currently diceased. Another scene takes place where Forrest is running rom some boys because they are chasing him down. In this scene Forrest is wearing leg braces, but there is a moment when Forrest begins breaking out of the braces, while he is running. The editor slows this scene down and closes in on Forrest’s legs, in order to emphasize him breaking out of the bondage that the braces caused. This is a pivotal scene, it is the prelude to the rest of the movie where Forrest is constantly on the move; his legs are a way for him to escape. In addition, this scene is full of direct cuts and jump cuts.A jump cut is when there is an obvious jump in the action during a transition, and a direct cut is when one shot instantly takes over for another shot (Goodykontz Jacobs, 2011). The various elements that the editor used were simply fantastic; it is no wonder why he won an Oscar for this film. There are many moments in this film where all types of sound are utilized, specifically sound effects and music. Each of these effects boosts the emotional value of scenes. There is a scene where Forrest is getting on the school bus for the first time. He is having trouble finding a seat because all of the students are denying him there seat.All of a sudden he hears the voice of a little girl saying, â€Å"you can sit hear†. During this scene, sentimental music plays in the background, simply adding emotional value to what Tom Hanks is saying. Forrest says to the woman on the bench next to him, as he is narrating the scene, that he finds it, â€Å"amazing what a young man recollects,† how he doesn’t, remember many of his ‘firsts’, but he cannot forget the first time he heard Jenny’s voice, he says that, â€Å"she was like an angel† (Finerman, Tisch, Newirth, 1994). In addition to the music, every sound other than dialogue was a sound effect that was added post-production.This film was also recognized for its phenomenal soundtrack. In some movies songs are intentionally written for that particular movie, but in Forrest Gump these are previously existing songs that the director though t would fit the tone or mood of the particular scene(s) (Goodykontz Jacobs, 2011). It is the soundtrack of the 60’s, filled with political songs such as â€Å"For What it’s Worth,† by Buffalo Springfield, and â€Å"Fortunate Son,† by Creedance Clearwater Revival. It also contained songs suitable for the action that was taking place, like â€Å"Sloop John B,† by The Beach Boys, while Forrest is in Vietnam.The song mentions the lyrics, â€Å"This is the worst trip I’ve ever been on,† and, â€Å"I feel so broke up, I wanna go home, let me go home,† these lyrics seem highly fitting for the scenario that the troops were in. The soundtrack won both an Academy Award and a Golden Globe. In our text it quotes that, â€Å"even though we go to films to be entertained†¦movies are something more than that†¦they are also historical documents that help us see—and perhaps more fully understand—the world in which they are made† (Goodykontz Jacobs, 2011).Forrest Gump touched on a lot cultural ev ents and stigmas. First off is that Forrest is disabled and still was able to do more than most people who are not disabled do in their life. In addition, Forrest saw all people as equal, no matter what skin color they had. He also gave money to Bubba’s family, even though Bubba had died before Forrest created the Bubba Gump Shrimp Co. Forrest gave Bubba’s half of the profits to Bubba’s remaining family.Bubba gave Forrest the idea and Forrest was paying due to his lost friend, through his family. This is something that he definitely did not have to do. He stands for anyone who has ever felt inadequate. Forrest Gump will go down in the history books as one of the greatest films ever made. This is because a huge number of cast and crew made this possible, from the director, cinematographer, and art director, to the actors, sound people, and most importantly the editor, who pulled everything together and created the final cut.Additional elements should be recognized as well for the overall success of the film, such as sound, style, societal impact, genre, and film criticism. A lot of hard work, time and effort go into making a movie, and unfortunately not a lot of the public are aware of this. However, once they learn a few things and realize the distinct meaning behind a slow-motion shot or the color of a characters costume, they take a more appreciative look as to what they are viewing. The mise-en-scene makes all the difference; it is what makes or breaks any movie.